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Social Analytics Deliver the Right Messages to Right Audiences
If you are like me and I suspect that you are, while we understand logic, we are driven by communication. We like people. We have a genuine desire to help people and solve problems. Measuring and...
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Book review of Social Media Analytics by Marshall Sponder
Written by Jenna Levy on marketingconversation.com August 16, 2011 McGraw-Hill just sent me its latest and greatest and asked if out of the kindness of my heart, I would take a look and review. I have...
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Clicks, Cakes, and the Limits of Social Media ‘Science’
Written by Tom Webster on August 22, 2011 There is an apocryphal story in the annals of market research that I particularly love about cake mix (“apocryphal,” by the way, is Greek for “a pile of...
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The Art of Social Media Monitoring
Original article written by Sean Clark This is the third in the series of “Practical Social Media”, looking in depth at how to set-up and run Social Media as part of your overall business strategy. If...
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Which social networks really matter for you?
With so many different social networks and the ease with which anyone can open up an account and join makes it somewhat difficult to tell which once are actually worth having. Let’s take a look at it...
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